Meet FI Works
We are an innovative company and have been pushing the envelope of financial services technology for over a decade.
It’s our job to deeply understand and meld together data architecture, data science, industrial-strength software design, scalability and performance, automation, analytics, predictive modeling, user experience design, and rock-solid security (to name only a few) and combine them with our experience and expertise in banking, sales, and marketing to deliver a market-leading, easy-to-use, and fun-to-use solution for banks and credit unions.
That solution is FI Works™, a complete software solution for bank sales and marketing that outperforms any other offering in the industry. It helps marketing execute smart, highly-targeted campaigns and feeds front-line bankers with work queues that show them exactly what to work on every day to grow revenue and customer relationships. What makes FI Works so unique is its automated approach to produce accurate, consolidated data, predictive modeling which identifies at-risk customers and highest propensity to buy targets, and front-line banker tools that drive high-performance behavior.
Keith Henkel is the CEO and founder of FI Works. He has over thirty-two years of experience building and delivering pioneering products for the financial services industry.
Before founding FI Works Keith was the CTO of Acxiom Corporation’s database marketing business where he led teams providing some of the largest databases in the world to a client list of the largest financial institutions in the world. He was also responsible for Acxiom’s core data integration technologies which integrate over 60 billion records of data each month, and he spearheaded the development of the first real-time marketing solution for the financial services industry. Before Acxiom, Keith was a Managing Director at ALLTEL Information Services (now Fidelity Information Services). He was responsible for the development of their Information Warehouse solution as well as the development of the industry’s very first integrated retail delivery solution, Service Delivery, that supported call centers, branch sales and service, teller, and internet banking. The success of the product suite was recognized by the Microsoft Industry Solutions Award, Information Engineering Consortium InfoVision Award, and Call Center Solutions Award for best call center product. Keith started his career at Systematics, Inc. where he built the first PC-based Asset/Liability Management system. Keith holds a Bachelor’s degree in Economics and Business Administration from Rhodes College in Memphis, Tennessee.