About FI Works 2018-01-18T14:30:39+00:00

Meet FI Works

Transforming Financial Services

We are an innovative company and have been pushing the envelope of financial services technology for over a decade.

It’s our job to deeply understand and meld together data architecture, data science, industrial-strength software design, scalability and performance, automation, analytics, predictive modeling, user experience design, and rock-solid security (to name only a few) and combine them with our experience and expertise in banking, sales, and marketing to deliver a market-leading, easy-to-use, and fun-to-use solution for banks and credit unions.

That solution is FI Works™, a complete software solution for bank sales and marketing that outperforms any other offering in the industry. It helps marketing execute smart, highly-targeted campaigns and feeds front-line bankers with work queues that show them exactly what to work on every day to grow revenue and customer relationships. What makes FI Works so unique is its automated approach to produce accurate, consolidated data, predictive modeling which identifies at-risk customers and highest propensity to buy targets, and front-line banker tools that drive high-performance behavior.

Keith Henkel


Keith Henkel is the CEO and founder of FI Works. He has over thirty-two years of experience building and delivering pioneering products for the financial services industry.

Before founding FI Works Keith was the CTO of Acxiom Corporation’s database marketing business where he led teams providing some of the largest databases in the world to a client list of the largest financial institutions in the world. He was also responsible for Acxiom’s core data integration technologies which integrate over 60 billion records of data each month, and he spearheaded the development of the first real-time marketing solution for the financial services industry. Before Acxiom, Keith was a Managing Director at ALLTEL Information Services (now Fidelity Information Services). He was responsible for the development of their Information Warehouse solution as well as the development of the industry’s very first integrated retail delivery solution, Service Delivery, that supported call centers, branch sales and service, teller, and internet banking. The success of the product suite was recognized by the Microsoft Industry Solutions Award, Information Engineering Consortium InfoVision Award, and Call Center Solutions Award for best call center product. Keith started his career at Systematics, Inc. where he built the first PC-based Asset/Liability Management system. Keith holds a Bachelor’s degree in Economics and Business Administration from Rhodes College in Memphis, Tennessee.

FI Works founder and CEO, Keith Henkel

A few words from our founder…

Success in banking today depends on building and maintaining long-term, profitable relationships with customers. Financial services companies must truly understand what their customers want and don’t want and address their needs as they change over time.

As direct as these goals seem, a vast number of Customer Relationship Management (or CRM) initiatives have been attempted over the past twenty years. Most of these initiatives have not delivered any measurable business value to the bank or to their customers. The reason is that traditional CRM offerings focus on being either analytical or front-office applications, but not both.

Analytical CRM applications, designed to work with customer information, usually stop short of turning that information into useful knowledge; in other words, these applications tell analysts where problems are, but do not provide what is needed to act upon that knowledge. Front-office CRM applications, which service customer accounts and provide primary customer touch points, typically fail to provide immediate access to critical customer insight. The result is a CRM marketplace consisting of analytical applications that provide insight without action, and front-office applications that provide action without insight.

Over the last 33 years I have spoken with many innovators in the financial services industry about the need to bridge the gap between insight and action by implementing a “customer ecosystem” that turns data into insight and insight into action to achieve profitable and productive relationships with their customers.

Many vendors focus on small parts of this ecosystem and in turn deliver partial solutions to business problems. Products that address specific areas, such as direct marketing, business intelligence, dashboards, scorecards, or data warehouses, leave the job of assembling the technologies to banks that may not have the skills and time to turn the parts into a full business solution.

FI Works is the culmination of decades of thought and delivers business solutions in a different model. Our solutions have been architected from the ground-up to meet these challenges as a cohesive whole. We provide all of the people, processes, and technology needed to deliver real return on investment. Our approach lets bankers be bankers instead of analysts or technology specialists.

Thank you for your interest in FI Works and for visiting our website. I hope you find it informative. Please contact us to discover what we can do to help you address your business challenges. We welcome the opportunity to speak with you and to contribute to your success.


Keith Henkel
Founder and Chief Executive Officer