Ask any of our customers about us, and they’ll say how easy-to-use FI Works is followed by how powerful it is.
From the ground up our platform has been designed to accomplish three key objectives:
We solve the data dilemma.
We make intelligent targeting easy.
We drive high-performance behavior.
Solving the Data Dilemma
Getting good data isn’t easy and can be expensive. FI Works solves this problem with a solution that cost-effectively sources prospect and market information, and then automates the consolidation with daily updates of your customer data to produce an extremely accurate list for analysis.
Poor quality data is the foundation of ineffective sales and marketing – no other solution (even banking-specific solutions) has solved the data sourcing and data management challenges to produce highly accurate customer and prospect data for sales and marketing efforts.
Daily updates from your Core and other banking systems improves accuracy and makes this a tool that delivers value every day.
Sourcing household and business demographic data for both customers and new prospects provides a complete database from which to run predictive, targeted analytics.
Accurate & Dependable Source of Truth
Our automated process performs data cleansing, consolidation, de-duping, and householding processes – making the data that we analyze really clean, complete and accurate.