What keeps you from growing?
While financial institutions have lots of data, most struggle with knowing what their customers are doing, who to target, what products or services to position, and how to grow customer relationships. Acquiring new customers, retaining the ones you have, and expanding single-service households is difficult and expensive. These statistics show just how much:
$500
is the average acquisition cost for new customers.
28%
Of New customers leave in the first 6-9 months.
15%
Is the average attrition of existing customers.
65%
Of relationships have only a single product.
Finally, a sales and marketing solution for financial institutions
Overcome Your Major Challenges
Financial institutions haven’t had the tools that actually help frontline bankers sell more, build stronger customer relationships and stay focused on the most critical performance metrics.
Data Dilemma
× Multiple silos of disconnected data
× Data quality issues
× Duplicate customer records
× Limited access to information
× Spreadsheet nightmare
× Progress is difficult to measure
Outdated Marketing
× Manual, inefficient campaigns
× Campaigns are difficult to set up
× Unknown campaign results
× Difficult to know customer needs
× Impersonalized communications
× Limited CX programs
Lack of Sales Tools
× Incomplete view of the customer
× Manual, inefficient sales processes
× No history of customer interactions
× Disjointed pipeline
× Expensive, complex software
Financial Institutions haven’t had a sophisticated (but easy) way to look at the full picture and perform analysis that pinpoints their best opportunities. It’s time they had one.
Why FI Works?
We made the hard stuff easy.
We provide a software platform that drives action and results through these unique capabilities:
We offer high-touch service & expertise
You never have to talk to a machine to get help. We will always be a dedicated resource that is here to help.
We solve the data dilemma
We will consolidate and cleanse your customer data every day from all your system silos and integrate with prospect lists.
We make intelligent targeting easy
Our predictive analytics engine identifies highly qualified targets for your campaigns so you always target the right customer with the right product at the right time.
We drive high-performance behavior
Our work queues, scorecards, and dashboards drive high-performance for marketing and sales.
Why fi works?
FI Works offers powerful tools for your whole team.
Executives
- Gain valuable insight into business operations
- See performance across teams and branches at a glance
- Measure and monitor your institution’s progress
Marketing
- Gain a better understanding of your customer base
- Learn how customers behave and always provide relevant offers
- Provide a better customer experience
Retail
- Optimize and improve branch performance
- Help branch staff perform better with daily activities and tasks
Commercial
- Build better relationships with professional sales tools specifically for financial institutions
Why FI Works?
We help you achieve high-level sales and marketing objectives.
Find and Win New Customers
The FI Works platform automatically produces lead lists with only sales-ready leads for your frontline employees to drive the performance side.
Onboard & Engage New Customers
Automated and data-driven onboarding helps you keep new customers engaged, stay organized, and promote retention.
Improve Customer Experience
We will predict the current customers that are at risk, and why, so that frontline bankers will know which customers need attention and how to present the services and products that will add value to the current relationship.
Grow Market Share
Bankers love FI Works because the easy-to-use workflows, scorecards and dashboards show them exactly what to work on every day to grow revenue.
Expand Customer Relationships
We help set up dashboards to track your campaigns and goals. Plus, scorecards give you visibility to how everything and everyone is performing.
Reduce Attrition
The average customer attrition rate among retail financial institutions per year is 15%. Our sales and service tools help bankers know exactly what to do to maintain and grow customer relationships.
These case studies show real results
The proof is in the numbers.
Tonya Gossage
Gossage Performance Consulting
“I worked with the FI Works team as a banker for about 14 years, and now as a consultant for a second institution. Bankers love its versatility and the ability to integrate multiple functions into its software. As a consultant, having the ability to help banks grow deposits, reduce expenses, and drive efficiencies with FI Works is a huge advantage.”

