Press Releases

FedChoice Federal Credit Union Implements FI Works Customer Data Platform

Posted on by Keith Henkel

FedChoice FCU has implemented FI Works’ Customer Data Platform, replacing the credit union’s legacy marketing customer information file with a system that gives its marketing team a single, continuously updated view of each member.

The result is that now FedChoice, a $486 million credit union based in Lanham, MD, can identify and engage new members within a day of account opening, down from a process that used to take weeks.

VP of Marketing Christine Wright says, “With today’s pace of technology, marketing and business intelligence systems must move at speed. Waiting weeks to upload data and communicate with members just doesn’t work anymore. Engaging someone within 24 hours is far more compelling, and that capability is exactly what we unlocked by moving to FI Works.”

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Marketing

Email Marketing Best Practices for Banks and Credit Unions in 2026

Posted on by Keith Henkel

Email marketing continues to be one of the most effective ways for banks and credit unions to connect with customers and grow relationships. Today’s successful campaigns are built on customer data, automation, and personalization, not one size fits all messaging. In this blog, you’ll discover five email marketing best practices that can help your institution improve engagement, increase conversions, and deliver a better customer experience.

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Analytics, Customer Data Platform

Why Banks and Credit Unions Can’t Afford Data Silos in 2026

Posted on by Keith Henkel

Community banks and credit unions have more customer data than ever before, but disconnected systems often prevent them from turning that data into meaningful business insights. In this article, we explore the seven biggest data challenges financial institutions face in 2026, from fragmented customer information and poor data quality to reporting delays and AI readiness. Learn how a modern Customer Data Platform can unify your data, improve decision making, automate marketing, and help your institution strengthen relationships, increase growth, and stay competitive in an increasingly digital banking environment.

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Press Releases

FI Works Expands Sales & Marketing with Addition of Heather Bonaventura

Posted on by Keith Henkel

LITTLE ROCK, AR – (July 6, 2026). FI Works, a provider of data analytics, CRM, and marketing automation solutions for banks and credit unions, recently announced the addition of Heather Bonaventura as Senior Vice President, Sales and Growth. The hire adds sales capacity as FI Works scales to meet rising demand from financial institutions and…

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Analytics, Marketing

Why AI-Driven Analytics Is No Longer Optional for Financial Institutions

Posted on by Keith Henkel

Financial institutions aren’t struggling with a lack of data—they’re struggling to use it fast enough to matter.
Customer data is everywhere: core systems, loan platforms, digital banking, payments, CRM tools. But instead of creating clarity, it creates friction. Teams spend hours pulling reports, reconciling numbers, and waiting on analysts. By the time insights surface, the moment to act has already passed.
This isn’t just inefficient—it’s a competitive risk.
The institutions pulling ahead today aren’t the ones with the most data. They’re the ones that can turn data into decisions instantly.

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