MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
One Marketing Automation Tool that Should be Retired from Banking

MCIFs worked well back in the day, but fewer financial institutions are happy with them [...]

12
Nov
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing

How to use the seven key steps and strategies enabled by modern marketing platforms to [...]

15
Sep
FI Works Statistics
MCIFs vs FI Works

After our recent article, “Are MCIFs Dead?”, we have had many people ask us what [...]

13
Sep
Modernized Steps to Help You Move Beyond Outdated Marketing Strategies

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13
Sep
Seneca Savings Selects FI Works for Sales and Marketing

LITTLE ROCK, AR – (July 16, 2021) – FI Works is pleased to announce its [...]

16
Jul
How to Know if You're Making Digital Progress
How to Know if You’re Making Digital Progress

Your customers may have mobile banking, but how many actively use it? [...]

15
Jul
First Option Bank forms Strategic Partnership with FI Works

LITTLE ROCK, AR – (June 15, 2021) – FI Works is very happy to announce [...]

15
Jun
Are MCIFs Dead?

Are MCIFs still effective in 2021? Is this 20-year-old tech really what financial institutions need [...]

14
Jun