For decades, Marketing Customer Information Files (MCIFs) were the default way for banks and credit unions to centralize customer data. They promised
better targeting, sharper marketing, and stronger cross-sell.
But in 2025, that era is ending.
The cost of bad data is staggering. Industry research shows that the global banking sector loses more than $400 billion each year due to dirty data. For individual institutions, that translates into 15 to 25 percent of annual revenue.
FI Works, the leading provider of data analytics, marketing automation and CRM solutions for banks and credit unions, is excited to announce that Angi Milano has joined its advisory board….
LITTLE ROCK, AR – (September 10, 2024) FI Works, the leading provider of data analytics, marketing automation and CRM solutions for banks and credit unions, is excited to announce the addition of esteemed industry leaders to its advisory board. New advisors, Terry Ammons and Marco Bernasconi have joined Jeff Harper on the advisory board to…
FI Works announces that University Credit Union has implemented the FI Works Customer Data Platform to elevate data-driven decision making, revolutionize personalization, leverage AI capabilities, and to build and foster long-term financial wellbeing for their members.
