Green Bank Goes Live with FI Works for Sales and Marketing

LITTLE ROCK, AR – (March 1, 2018) – FI Works announced today that Green Bank [...]

Why You Need a Holistic Approach to Customer Communication

What’s your biggest asset? It’s not your building, your employees, or numbers on a spreadsheet. [...]

5 Must-Haves for an Effective Onboarding Program

When it comes to keeping customers, selling shouldn’t be your top priority — engagement should. [...]

Make Sales by Providing Value-Focused Information

According to Gallup, a majority of bank sales come from approximately 60 percent of customers [...]

For Customer Retention, Trust and Consistent Communication Go Hand in Hand

We all have loyalties to particular service providers — but we also recognize that there [...]

How Customer Engagement Bolsters Your Value Proposition

Today, banks are facing low interest rate spreads and increased regulations. At the same time, [...]

Communication and Accountability Are Key to Executing Campaigns

According to Fortune, less than 10% of strategies effectively formulated are effectively executed. Why? Failure [...]

Stay Connected with Customers Who Bypass Your Branches

At a conference session I attended recently, a bank president asked a highly relevant question. [...]