Category Archives: Analytics

Why Data Analytics Should Be In Your 2023 Strategic Plan.

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Why are Customer Data Platforms Essential to Modern Marketing?

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How to Know if You’re Making Digital Progress

Your customers may have mobile banking, but how many actively use it?...

How to Take Control of Your Data Problem in 2021

“We know our data is valuable, but…” Financial institutions have more data on their customers...

It’s Time for Community Banks to Get Serious About AI

To many, Artificial Intelligence (AI) seems complex and unattainable. What is it really, and why...

Leveraging Credit Union Data to Help Your Community During COVID-19

Community credit unions are at the heart of our society and have been known to...

What is Intelligent Targeting and Why You Need It

Netflix and Amazon use targeting to anticipate needs and now consumers expect that personalization everywhere...

How to Measure, Monitor and Manage Through a Scorecard

The slow economic recovery and new government regulations are forcing banks to squeeze the last...