Author Archives: Keith Henkel

Fintech Expert Jeffrey Harper Joins FI Works Advisory Board
Fintech Expert Jeffrey Harper Joins FI Works Advisory Board

FI Works announces that Jeffrey Harper, a 30-year fintech executive and business development leader, will [...]

12
Jan
Signature Bank of Georgia Selects FI Works for Sales and Marketing
Signature Bank of Georgia Selects FI Works for Sales and Marketing

LITTLE ROCK, AR – (December 15, 2021) – FI Works is pleased to announce its [...]

15
Dec
MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
One Marketing Automation Tool that Should be Retired from Banking

MCIFs worked well back in the day, but fewer financial institutions are happy with them [...]

12
Nov
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing

How to use the seven key steps and strategies enabled by modern marketing platforms to [...]

15
Sep
Debunking Conventional Wisdoms on Wallet Share
Debunking Conventional Wisdom on Wallet Share

Wallet share is an old topic getting a lot of buzz – but why? Read [...]

15
Mar
Green Bank
Green Bank Goes Live with FI Works for Sales and Marketing

LITTLE ROCK, AR – (March 1, 2018) – FI Works announced today that Green Bank [...]

01
Mar