Author Archives: Keith Henkel

Why Data Analytics Should Be In Your 2023 Strategic Plan.

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01
Nov
Why are Customer Data Platforms Essential to Modern Marketing?

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26
Sep
Citizens First Bank Implements FI Works to Improve Performance Through Enhanced Data Management

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14
Sep
Get Quick Returns on Your Sales and Marketing Technology Investment with FI Works
Get Quick Return on Your Sales & Marketing Technology Investment

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05
Aug
Overcome Data Problems to Make Customer Data Accessible and Actionable with FI Works
Overcome Data Problems to Make Customer Data Accessible and Actionable

Explore the 8 main data problems community institutions face, the reason behind them, and the [...]

29
Jun
Fintech Expert Jeffrey Harper Joins FI Works Advisory Board
Fintech Expert Jeffrey Harper Joins FI Works Advisory Board

FI Works announces that Jeffrey Harper, a 30-year fintech executive and business development leader, will [...]

12
Jan
Signature Bank of Georgia Selects FI Works for Sales and Marketing
Signature Bank of Georgia Selects FI Works for Sales and Marketing

LITTLE ROCK, AR – (December 15, 2021) – FI Works is pleased to announce its [...]

15
Dec
MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
One Marketing Automation Tool that Should be Retired from Banking

MCIFs worked well back in the day, but fewer financial institutions are happy with them [...]

12
Nov