Citizens First Bank Implements FI Works to Improve Performance Through Enhanced Data Management

LITTLE ROCK, AR–(September 14, 2022) FI Works, a leading provider of data analytics, marketing and sales solutions for community banks and credit unions, announced today that Citizens First Bank, headquartered in The Villages®, Fla., has implemented the FI Works platform to help drive higher-performance sales and marketing.

Citizens First Bank will leverage FI Works’ data-integration platform, which pulls data from multiple sources—including core systems, digital banking, payments, credit cards, trust, and outside lead and marketing lists. The centralized data drives
predictive analytics, intelligent targeting, and CRM to reach the right customer with the right product and message at the right time. The bank will be able to track and monitor progress across the institution with advanced reporting tools so it can further optimize performance across all branches.

“We are thrilled Citizens First Bank has placed its trust in FI Works,” said Keith Henkel, FI Works CEO. “The bank is steadfast in its commitment to better serve its customers and employees, and we are confident our platform will help them achieve their goals.”

About FI Works
FI Works® provides a complete sales and marketing software solution for financial institutions. It includes advanced predictive modeling of extensive customer, market, and prospect data to drive smarter campaigns that target customers with the greatest propensity to buy. No other solution provides this kind of intelligent targeting that fills front-line work queues with leads that drive such a high success rate. Bankers love FI Works because the easy-to-use workflows, scorecards, and dashboards show them exactly what to work on every day to grow revenue and customer relationships while tracking their performance against goals.

About Citizens First Bank
Citizens First Bank is a Bauer 5-star rated bank, founded in 1991 and headquartered in The Villages®, Florida. In addition to serving The Villages community, we have expanded to serve the people and businesses in Leesburg, Fruitland Park, Ocala, and other surrounding communities of Lake, Sumter and Marion Counties. We are committed to providing our customers and communities with extraordinary service, convenient locations, beneficial technology, and most importantly, lifelong relationships.