There are lots of things that make FI Works different. Our technology, service, and expertise makes the hard stuff easy for community financial institutions to execute high-impact sales and marketing with the same resources but much BIGGER results.
We made the hard stuff easy.
4 critical ways our software & services set us apart
We provide high-touch service & expertise
You never have to talk to a machine to get help. We are with you and here to help every step of the way with our best advice and suggestions.
we solve the data dilemma
Daily consolidation, cleansing of customer data from all your system silos, and integration with prospect lists.
we make intelligent targeting easy
Predictive analytics engine identifies highly qualified targets for sales and retention campaigns.
we drive high-performance behavior
Targeted work queues, scorecards, and dashboards drive high-performance for marketing and front-line sales.
We provide high-touch service & expertise
What does high-touch actually mean? For us, it means you never have to talk to a robot to get some help, and we won’t implement our system and leave you to figure it out on your own. We want to ensure your success every step of the way because high-impact relationships, sales, and marketing is a game-changer for financial institutions.
We do all the hardest stuff for you like data integration, dashboards, analytics, machine learning, and campaign setup.
You always have a dedicated person to talk to.
You don’t need to hire a data scientist because we provide all the analytics and technology for you.
We solve the data dilemma
All financial institutions struggle with “silos of data” (across systems; core, trust, insurance, brokerage), duplicate data or bad data. We believe that your data problems shouldn’t keep you from better sales, marketing, and relationships.
We have completely automated the integration process to ensure your data is clean and available every single day.
We also source high-quality prospecting data to run market expansion campaigns. We take care of it all for you.
We make intelligent targeting easy
FI Works includes advanced machine-learning technology to answer the key business questions that will drive your sales and marketing campaigns.
Our predictive analytics engine is a game changer. It applies advanced statistical and machine learning techniques (similar to Amazon, Netflix, Apple) to identify highly qualified targets for sales or retention campaigns.
We fill frontline work queues with leads that drive high success rates.
We determine patterns that identify “at risk” customers and why they are at risk – so you know what type of relationship-building initiatives can make a difference.
We drive high-performance behavior
Marketing and sales dollars are a waste if you don’t drive the right behavior and measure what’s working and what isn’t. These critical capabilities differentiate FI Works.
We provide you with a list of activities that will drive better customer relationships every day.
Every employee can see their to-do list and our scorecards show them how their actions help the institution grow.
Bankers are highly motivated to use these tools because they are visual, easy to understand and the hardest stuff is taken care of for them.
It’s easy for everyone to see what they need to move the needle in sales, retention and profitability.
What people say
Lawanna Saxon, Signature Bank
“After exploring and trying a few different CRM platforms, we were very pleased to find one specifically designed for banks that is so simple to use and integrates well with our system. The FI Works team is incredibly responsive and have dedicated the time and attention needed to ensure we have a valuable client management system with extensive reporting and analysis capabilities.”
Megan Yore, Sturgis Bank
“We were thrilled to find the FI Works, which allowed us to combine three separate platforms that we were using for marketing analytics, CRM, and marketing automation. Now my entire team can work together to serve our organization and provide expertise as a unit rather than as separate functions. We’ll be able to supercharge our work with the added benefit of tracking campaigns within the platform. FI Works’ insight and counsel are unparalleled and FiWorks customer service are the best in the business!”
Laura Pomerene, First National Bank & Trust
“FI Works just helped us put a structure around CRM and start looking at what our pipeline actually looks like. Instead of begging people to enter things into a spreadsheet every month, we piloted the process, got buy-in from our commercial lenders, and now it’s part of our weekly routine. It took us from an antiquated, manual process to being more efficient, successful, transparent, and collaborative.”
Our Products
See firsthand how we make the hard stuff easy.
Data Analytics
Turn your data into insights and those insights into action.
Marketing Automation
Always offer the right product, to the right customer, at the right time.
CRM
Expand your customer relationships and drive high-performance behavior.