Sales and marketing that outperforms.
The proof is in the numbers.
These are real customer examples of how FI Works has helped bankers achieve high-performance results from their sales and marketing campaigns.
New Deposit Acquisiton
$50 million
A 6 week campaign using “look alike” Intelligent Targeting and 1 cost-effective mailer generated $50 million dollars in new customer deposits.
Deposit Cross Sell
$25 million
FI Works’ Intelligent Targeting identified the top 3 deposit products current customers were most likely to use. The cross-sell campaign produced $25 million in new deposits and a 3,300% campaign ROI.
Debit Card Cross Sell
$700,000
Customer analysis placed a spotlight on the bank’s low debit card penetration. FI Works Intelligent Targeting analyzed transaction patterns to identify customers most likely to use debit cards. The analytical results fueled a closed-loop campaign which included both marketing and sales and resulted in a 70% debit card penetration.
Onboarding
23% attrition drop
Automated onboarding program integrated marketing email/direct mail with frontline banker interactions resulted in decrease of 23% in attrition rate and over $400,000 increase in annual profits.
Savings Cross Sell
$9 million
Intelligent Targeting analysis identified the best customer candidates for adding a savings account. FI Works generated a list of leads for each frontline banker to call on – first pass of this repeatable campaign produced $9 million in new savings balances.
Win-back
1,600 accounts retained
By utilizing FI Works automated task management, frontline bankers conducted timely outreach to customers that closed an account. The bank retained 1.45% of the customers they spoke with which represented 1,600 accounts over 2 years.
Overdraft Opt-in (Reg E)
Over $365K annual revenue
In just 2 weeks after Reg E was effective, FI Works helped the bank identify customers that were likely to need and use overdraft services. Task lists were generated for each frontline banker to call on their customers, explain the service and drive informed opt-ins. The campaign resulted, conservatively, in $365,000 in recurring annual revenue.
eStatements Cross Sell
$132,000 annual savings
Intelligent Targeting predictive models identified which customers were likely to use eStatements. Targeted digital campaign produced a 40% response rate and more than $132,000 in recurring annual cost savings. eStatement adoption became a performance metric FI Works dashboards provided the visibility to drive banker motivation and behavior.
Internet Banking
25% response rate
Campaign to increase the use of “sticky” services (online banking, mobile banking and bill payment) used FI Work’s Intelligent Targeting to identify customers most likely to use these products, and generated lead lists for the frontline bankers to call. The campaign produced a 25% response rate – and happy bankers.