After our recent article, “Are MCIFs Dead?”, we have had many people ask us what the difference is between what we can do and what MCIFs can do. There are a lot of factors that make FI Works different. MCIFs vs FI Works: Category MCIF FI Works Data Monthly updates Daily updates Data Integration Often…
Category Archives: Relationship Management
Although many people think of CRM as just a technology, it is so much more than that. CRM technology without CRM strategy will never be successful. With 2020’s unprecedented changes in customer behavior, accelerated digital evolution, and ever-present data problems, it’s no surprise that in 2021 CRM strategy and the technical requirements to implement them…
The term “CRM” doesn’t always conjure up good memories for community banks. You’ve probably heard horror stories and can come up with countless reasons why they don’t work. Why is it so hard to find CRM success? You may have heard they are expensive, that they fail, or that no one actually uses them. If…
You’ve made your decision; your financial institution has decided to get a CRM. You’re excited to finally be able to keep track of and manage customer relationships, keep those customers satisfied, and organize your team all in one place. But before you jump right in, you need to understand the fundamentals of a truly successful…
Set your relationship management strategy apart with a modern take on sales and marketing. Here’s some things to look for in your next CRM and 4 factors that can make (or break) it. Customer relationships are at the core of any sustainable business. The concept of taking care of customers is nothing new, yet the…
What’s your biggest asset? It’s not your building, your employees, or numbers on a spreadsheet. It’s the relationships you have with your customers. I’ve seen too many banks putting those relationships at risk. How? By sending only offer-driven communications to customers. Their reasoning: They want their marketing efforts to always generate immediate results and drive…
At a conference session I attended recently, a bank president asked a highly relevant question. He wanted to know how his bank could build relationships with customers who have left the branches in favor of online and mobile banking. Only 16 percent of his bank’s customers, he said, still visit branches to make transactions. Granted,…
Like a lot of banks, you may routinely survey your customers. After all, soliciting feedback via surveys, assessments or questionnaires is an excellent way to discover how your customers feel about their relationship with your bank. But are you really using the information to help your customers? Asking for feedback without taking prompt action on…
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