For decades, Marketing Customer Information Files (MCIFs) were the default way for banks and credit unions to centralize customer data. They promised
better targeting, sharper marketing, and stronger cross-sell.
But in 2025, that era is ending.
Category Archives: Banking Insight
The cost of bad data is staggering. Industry research shows that the global banking sector loses more than $400 billion each year due to dirty data. For individual institutions, that translates into 15 to 25 percent of annual revenue.
Explore the 8 main data problems community institutions face, the reason behind them, and the best way to solve them to drive marketing, retail, commercial, and sales.
MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
How to use the seven key steps and strategies enabled by modern marketing platforms to create unforgettable experiences.