Category Archives: Banking Insight

Why Data Analytics Should Be In Your 2023 Strategic Plan.

01
Nov
Why are Customer Data Platforms Essential to Modern Marketing?

26
Sep
Get Quick Returns on Your Sales and Marketing Technology Investment with FI Works
Get Quick Return on Your Sales & Marketing Technology Investment

05
Aug
Overcome Data Problems to Make Customer Data Accessible and Actionable with FI Works
Overcome Data Problems to Make Customer Data Accessible and Actionable

Explore the 8 main data problems community institutions face, the reason behind them, and the...

29
Jun
MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
One Marketing Automation Tool that Should be Retired from Banking

MCIFs worked well back in the day, but fewer financial institutions are happy with them...

12
Nov
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing

How to use the seven key steps and strategies enabled by modern marketing platforms to...

15
Sep
FI Works Statistics
MCIFs vs FI Works

After our recent article, “Are MCIFs Dead?”, we have had many people ask us what...

13
Sep
Modernized Steps to Help You Move Beyond Outdated Marketing Strategies

13
Sep