Category Archives: Banking Insight
Explore the 8 main data problems community institutions face, the reason behind them, and the best way to solve them to drive marketing, retail, commercial, and sales.
MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
How to use the seven key steps and strategies enabled by modern marketing platforms to create unforgettable experiences.
After our recent article, “Are MCIFs Dead?”, we have had many people ask us what the difference is between what we can do and what MCIFs can do. There are a lot of factors that make FI Works different. MCIFs vs FI Works: Category MCIF FI Works Data Monthly updates Daily updates Data Integration Often…
Your customers may have mobile banking, but how many actively use it?
Welcome back to our sustainable growth series! In our first installment, we discussed holistic growth and the three pillars of your sustainable growth engine. Then, we described how both acquisition and retention fit into a sustainable growth strategy. Now, we want to cover the last topic: cross-selling.