Email marketing is here to stay The very first email marketing campaign was sent to 400 people by Digital Equipment Corp in 1978, according to Forbes. Today, there are over 3.8 billion email users – that’s over half the world’s population. Although many different channels (digital, social media, and mobile) have emerged as new ways…
Category Archives: Banking Insight
“We know our data is valuable, but…” Financial institutions have more data on their customers than any other industry. The average institution has 500 million data elements per $1 billion in assets. Yet, this strategic asset is often inaccessible and underutilized due to legacy technologies and silos in your IT environment. Most bankers know that…
To many, Artificial Intelligence (AI) seems complex and unattainable. What is it really, and why should community banks take it seriously? How can smaller institutions overcome the many hurdles and objections to AI? What is AI? While there’s no solid consensus on the definition of AI, the phrase is mostly used to describe the multiple…
3,700 community banks became Small Business Administration (SBA) lenders almost overnight to support the Paycheck Protection Program (PPP). Since April 3rd, these institutions effectively dispersed one hundred times as many loans as in 2019 altogether. By serving over 4.5 million afflicted small businesses during that period, these banks put over $512 billion into the economy…
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So far in this series we have uncovered how proper data management can make your data count, how to utilize that data to deliver what your customers need with intelligent targeting, and how to turn data insights into action with smarter marketing campaigns. This is the final article in a four-part series covering the ways…
We return to our series on key growth initiatives for community financial institutions with a new article on the benefits of smarter campaign management. In our first installment, we detailed data management, and how important it is for a financial institution to properly manage their plethora of data. Then we tackled data analytics and what…