Community credit unions are at the heart of our society and have been known to lend a helping hand, but because of the economic hit from COVID-19, they may be struggling to keep up, or uncertain of specific ways they can help. Although times are difficult, community credit unions are in a great position to…
Category Archives: Banking Insight
Community financial institutions are at the heart of our society and have been known to lend a helping hand, but because of the economic hit from COVID-19, they may be struggling to keep up, or uncertain of specific ways they can help. Although times are difficult, these institutions are in a great position to help…
Netflix and Amazon use targeting to anticipate needs and now consumers expect that personalization everywhere – including their bank. How can banks adopt this successful strategy? Have you ever received personalized TV or movie recommendations from Netflix or product suggestions from Amazon? If you answered yes to either of these, you have been the subject…
What if we told you data is the key to everything? Learn how to harness it to improve relationships, grow, and overcome your data dilemma. Did you know that your data is the most strategic asset your financial institution has? Banks and credit unions hold such personal data about their customers – more than any…
Planning on an all-digital marketing strategy for the new year? Don’t forget your other channels: Ultimate marketing success in 2020 leverages a multichannel approach. Financial institutions have been integrating new channels of digital marketing into their repertoire steadily for the past decade (and then some). Some have incorporated them beautifully while others struggle to keep…
Mobile banking applications, online banking, and digital onboarding have become very popular in the modern bank, and for good reason. Financial media has placed a huge emphasis on digital channels in the financial industry, warning the loss of relevancy for community financial institutions if they don’t get on board. While this may be true, it…
You’ve made your decision; your financial institution has decided to get a CRM. You’re excited to finally be able to keep track of and manage customer relationships, keep those customers satisfied, and organize your team all in one place. But before you jump right in, you need to understand the fundamentals of a truly successful…
You’ve heard the news: mobile banking is taking over the industry, the rise of digital is forecasting the death of the branch, and more similar predictions of doom. We’re getting Deja vu – we heard it all before about ATMs and call centers in the past. This kind of bleak news can prove particularly intimidating…