Wallet share is an old topic getting a lot of buzz – but why? Read our article. Case study: $50 million in deposits in 6 weeks
Category Archives: Banking Insight
There is measurable proof that onboarding helps build more loyal customers and most banks either don’t do it or don’t do it well. Sounds like a good way to differentiate your community bank – doesn’t it?
The concept of cross-selling has gotten such a bad rap in banking because of the sins of a very few. But cross-selling is arguably one of the most important avenues community banks have to fuel continued revenue growth and retain customers. So as bank executives plan for 2019, cross-selling must be made a top priority.
There is a massive amount of hype around millennials in banking. But the hype is literally going to be what makes millennial sales and marketing attempts fail. And community banks are at the greatest disadvantage.
What’s your biggest asset? It’s not your building, your employees, or numbers on a spreadsheet. It’s the relationships you have with your customers. I’ve seen too many banks putting those relationships at risk. How? By sending only offer-driven communications to customers. Their reasoning: They want their marketing efforts to always generate immediate results and drive…
When it comes to keeping customers, selling shouldn’t be your top priority — engagement should. This means committing to getting to know your new customers in meaningful, value-added ways. Doing so means you’ll minimize the chances of their defection and increase the likelihood of developing a lifelong relationship with these customers. Gallup data show that…
According to Gallup, a majority of bank sales come from approximately 60 percent of customers who already planned to open an account or buy a new service. Your bank doesn’t have to waste any marketing or sales efforts on these customers — they’re already going to open an account without any prompting. But what about…
We all have loyalties to particular service providers — but we also recognize that there are plenty of opportunities to buy the same services from competitors. “People today want a relationship with their bank that is built on trust. Getting to know their needs takes more than a phone call or handing out a product…