For decades, Marketing Customer Information Files (MCIFs) were the default way for banks and credit unions to centralize customer data. They promised
better targeting, sharper marketing, and stronger cross-sell.
But in 2025, that era is ending.
Category Archives: Marketing
Explore the 8 main data problems community institutions face, the reason behind them, and the best way to solve them to drive marketing, retail, commercial, and sales.
MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
How to use the seven key steps and strategies enabled by modern marketing platforms to create unforgettable experiences.
Email marketing is here to stay The very first email marketing campaign was sent to 400 people by Digital Equipment Corp in 1978, according to Forbes. Today, there are over 3.8 billion email users – that’s over half the world’s population. Although many different channels (digital, social media, and mobile) have emerged as new ways…