Category Archives: Marketing

MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.
One Marketing Automation Tool that Should be Retired from Banking

MCIFs worked well back in the day, but fewer financial institutions are happy with them [...]

12
Nov
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing

How to use the seven key steps and strategies enabled by modern marketing platforms to [...]

15
Sep
Modernized Steps to Help You Move Beyond Outdated Marketing Strategies

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13
Sep
7 Email Marketing Best Practices to Live By
7 Email Marketing Best Practices to Live by in 2021

Email marketing is here to stay The very first email marketing campaign was sent to [...]

03
Jan
How to Optimize Your Branches for the Digital Age
How to Optimize Your Branches for the Digital Age

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03
Sep
E-Book: The 5 Foundations of a Modern Sales and Marketing Platform

Claim your free e-book and learn the keys to SUSTAINABLE growth today! [...]

23
Jun
Sales and marketing teams working together to drive high performance behavior
Unify Sales and Marketing to Drive High Performance

So far in this series we have uncovered how proper data management can make your [...]

08
Jun
Making data insights actionable through smart campaigns
Make Your Data Insights Actionable with Smart Campaigns

We return to our series on key growth initiatives for community financial institutions with a [...]

11
May