Forging healthy futures for community banks requires getting smarter about driving sustainable growth — not only by making thoughtful investments but embracing disciplined modern marketing practices
Category Archives: Marketing
There is a massive amount of hype around millennials in banking. But the hype is literally going to be what makes millennial sales and marketing attempts fail. And community banks are at the greatest disadvantage.
According to Gallup, a majority of bank sales come from approximately 60 percent of customers who already planned to open an account or buy a new service. Your bank doesn’t have to waste any marketing or sales efforts on these customers — they’re already going to open an account without any prompting. But what about…
According to Fortune, less than 10% of strategies effectively formulated are effectively executed. Why? Failure to generate real, meaningful business results typically stems from a disconnect between the development and formulation of strategy and its implementation. And that breakdown can have a big impact on customer retention. Think of it as an internal wiring problem….
As the economy continues to regain its strength, financial institutions large and small have been looking for ways to conserve cash, do more with less, combine efforts and invest in only what matters. According to the 2012 ABA Bank Marketing Survey Report, respondents listed budget and cost controls (25.3 percent) as the biggest marketing challenge…