Category Archives: Marketing

So far in this series we have uncovered how proper data management can make your data count, how to utilize that data to deliver what your customers need with intelligent targeting, and how to turn data insights into action with smarter marketing campaigns. This is the final article in a four-part series covering the ways…

We return to our series on key growth initiatives for community financial institutions with a new article on the benefits of smarter campaign management. In our first installment, we detailed data management, and how important it is for a financial institution to properly manage their plethora of data. Then we tackled data analytics and what…

Planning on an all-digital marketing strategy for the new year? Don’t forget your other channels: Ultimate marketing success in 2020 leverages a multichannel approach. Financial institutions have been integrating new channels of digital marketing into their repertoire steadily for the past decade (and then some). Some have incorporated them beautifully while others struggle to keep…

Forging healthy futures for community banks requires getting smarter about driving sustainable growth — not only by making thoughtful investments but embracing disciplined modern marketing practices

There is a massive amount of hype around millennials in banking. But the hype is literally going to be what makes millennial sales and marketing attempts fail. And community banks are at the greatest disadvantage.

According to Gallup, a majority of bank sales come from approximately 60 percent of customers who already planned to open an account or buy a new service. Your bank doesn’t have to waste any marketing or sales efforts on these customers — they’re already going to open an account without any prompting. But what about…