Category Archives: Marketing

How to use the seven key steps and strategies enabled by modern marketing platforms to create unforgettable experiences.

Email marketing is here to stay The very first email marketing campaign was sent to 400 people by Digital Equipment Corp in 1978, according to Forbes. Today, there are over 3.8 billion email users – that’s over half the world’s population. Although many different channels (digital, social media, and mobile) have emerged as new ways…

So far in this series we have uncovered how proper data management can make your data count, how to utilize that data to deliver what your customers need with intelligent targeting, and how to turn data insights into action with smarter marketing campaigns. This is the final article in a four-part series covering the ways…

We return to our series on key growth initiatives for community financial institutions with a new article on the benefits of smarter campaign management. In our first installment, we detailed data management, and how important it is for a financial institution to properly manage their plethora of data. Then we tackled data analytics and what…

Planning on an all-digital marketing strategy for the new year? Don’t forget your other channels: Ultimate marketing success in 2020 leverages a multichannel approach. Financial institutions have been integrating new channels of digital marketing into their repertoire steadily for the past decade (and then some). Some have incorporated them beautifully while others struggle to keep…