Customer acquisition is difficult and expensive, but acquiring the right customers affects everything else. Learn how creating a holistic acquisition strategy supports your sustainable growth.
Category Archives: Customer Acquisition
You’ve done it. The prospect has opened an account with your bank. Now all you have to do is to keep them happy and move on to the next new customer, right? Attracting new customers is only the first step. Keeping them is a challenge. By getting to know your new customers and communicating with…
It’s been long recognized that checking accounts are the workhorse of retail banking and create the best opportunities for other relationships to develop between the bank and its customers—check cards, bill pay, and the like. At any given time, 16 to 26 percent of the population is seeking a new checking account. However, your bank’s…