For decades, Marketing Customer Information Files (MCIFs) were the default way for banks and credit unions to centralize customer data. They promised
better targeting, sharper marketing, and stronger cross-sell.
But in 2025, that era is ending.
Category Archives: Customer Data Platform
The cost of bad data is staggering. Industry research shows that the global banking sector loses more than $400 billion each year due to dirty data. For individual institutions, that translates into 15 to 25 percent of annual revenue.
Explore the 8 main data problems community institutions face, the reason behind them, and the best way to solve them to drive marketing, retail, commercial, and sales.
“We know our data is valuable, but…” Financial institutions have more data on their customers than any other industry. The average institution has 500 million data elements per $1 billion in assets. Yet, this strategic asset is often inaccessible and underutilized due to legacy technologies and silos in your IT environment. Most bankers know that…
To many, Artificial Intelligence (AI) seems complex and unattainable. What is it really, and why should community banks take it seriously? How can smaller institutions overcome the many hurdles and objections to AI? What is AI? While there’s no solid consensus on the definition of AI, the phrase is mostly used to describe the multiple…
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