First National Bank and Trust Implements FI Works to deploy a ‘single source of the truth’ for data-based decision-making throughout the bank.

LITTLE ROCK, AR – (July 26, 2023) FI Works, a leading provider of data analytics, marketing and sales solutions for community banks and credit unions, announced today that First National Bank and Trust, headquartered in Beloit, WI, has implemented the FI Works data analytics platform to deploy a ‘single source of the truth’ for streamlined reporting and data-based decision-making throughout the bank.

First National Bank and Trust will leverage the FI Works Customer Data Platform, to integrate data from multiple sources—including core systems, digital banking, payments, credit cards, trust, and outside lead and marketing lists. Centralized data drives predictive analytics, intelligent targeting, and marketing automation to reach the right customer with the right product and message at the right time. The bank will be able to track and monitor progress across the institution with advanced reporting tools so it can further optimize performance across all branches.

“First National Bank and Trust selected FI Works as our technology partner to help streamline our data and reporting capabilities,” said David McCoy, President and CEO of First National Bank and Trust. “With the high-touch support the bank receives from FI Works, the bank will improve the sales and service we provide our customer family, enhancing the overall customer experience.”

“We are thrilled First National Bank and Trust has placed its trust in FI Works,” said Keith Henkel, FI Works CEO. “The bank is steadfast in its commitment to better serve its customers and employees, and we are confident our platform will help them achieve their goals.”

About FI Works
FI Works® provides a complete sales and marketing software solution for financial institutions. It includes advanced predictive modeling of extensive customer, market, and prospect data to drive smarter campaigns that target customers with the greatest propensity to buy. No other solution provides this kind of intelligent targeting that fills front-line work queues with leads that drive such a high success rate. Bankers love FI Works because the easy-to-use workflows, scorecards, and dashboards show them exactly what to work on every day to grow revenue and customer relationships while tracking their performance against goals.

About First National Bank
First National Bank and Trust Company is a family-focused, community bank headquartered in Beloit, Wisconsin. Chartered in 1882, First National Bank and Trust has grown to be a leading financial services institution offering products and services for consumers and businesses, as well as trust, retirement services, investment management, brokerage and insurance. We now serve nearly 30,000 households in 13 communities and 16 locations in Southern Wisconsin and Northern Illinois with assets of approximately $1.5 billion. We treat our customers, employees, shareholders and communities like family, with a goal of helping all our families succeed. Providing Sound Advice and delivering an exceptional experience has positioned First National Bank and Trust as a Stateline leader in the industry.