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Analytics, Customer Data Platform, Marketing

Why are Customer Data Platforms Essential to Modern Marketing?

Posted on September 26, 2022October 9, 2025 by Keith Henkel
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Posted in Analytics, Customer Data Platform, Marketing
Press Releases

Citizens First Bank Implements FI Works to Improve Performance Through Enhanced Data Management

Posted on September 14, 2022August 22, 2023 by Keith Henkel
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Posted in Press Releases
Marketing

Get Quick Return on Your Sales & Marketing Technology Investment

Posted on August 5, 2022September 26, 2022 by Keith Henkel
Get Quick Returns on Your Sales and Marketing Technology Investment with FI Works
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Posted in Marketing
Customer Data Platform, Marketing

Overcome Data Problems to Make Customer Data Accessible and Actionable

Posted on June 29, 2022September 11, 2025 by Keith Henkel
Overcome Data Problems to Make Customer Data Accessible and Actionable with FI Works

Explore the 8 main data problems community institutions face, the reason behind them, and the best way to solve them to drive marketing, retail, commercial, and sales.

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Posted in Customer Data Platform, Marketing
Press Releases

Fintech Expert Jeffrey Harper Joins FI Works Advisory Board

Posted on January 12, 2022August 6, 2024 by Keith Henkel
Fintech Expert Jeffrey Harper Joins FI Works Advisory Board

FI Works announces that Jeffrey Harper, a 30-year fintech executive and business development leader, will join the company’s Advisory Board, effective January 1, 2022.

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Posted in Press Releases
News

Signature Bank of Georgia Selects FI Works for Sales and Marketing

Posted on December 15, 2021January 12, 2022 by Keith Henkel
Signature Bank of Georgia Selects FI Works for Sales and Marketing

LITTLE ROCK, AR – (December 15, 2021) – FI Works is pleased to announce its new partnership with Signature Bank of of Sandy Springs, Georgia.

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Posted in News
Marketing

One Marketing Automation Tool that Should be Retired from Banking

Posted on November 12, 2021May 9, 2022 by Keith Henkel
MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.

MCIFs worked well back in the day, but fewer financial institutions are happy with them now. Consumers expect more personalized interactions than these platforms can deliver. But any new solution must match marketing strategy with modern technology. Here are seven steps to accomplish that.

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Posted in Marketing
Marketing

A Guide to Creating Unforgettable Customer Experiences with Automated Marketing

Posted on September 15, 2021June 14, 2022 by Keith Henkel
A Guide to Creating Unforgettable Customer Experiences with Automated Marketing

How to use the seven key steps and strategies enabled by modern marketing platforms to create unforgettable experiences.

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Posted in Marketing
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