LITTLE ROCK, AR–(JANUARY 12, 2021) FI Works, a leading provider of data analytics, marketing and sales solutions for community banks and credit unions, announced today that Jeffrey Harper, a 30-year fintech executive and business development leader, has joined the company’s Advisory Board, effective January 1, 2022.
“We are thrilled to welcome Jeff to our advisory board, where his wealth of experience in sales and the fintech industry will be vital to our continuing growth,” commented Keith Henkel, CEO and Founder of FI Works. “We look forward to Jeff’s input and guidance as we make customer data intelligence accessible and actionable for community financial institutions to help them compete more effectively.”
“I am excited to join the FI Works Board at such a pivotal time when reliance on data has never been more important. I look forward to helping the company to identify opportunities for growth through direct sales, reseller relationships and integration partners,” said Harper.
Harper has more than three decades of experience in the financial services industry. His early career consisted of successful stints with PWC, SunTrust Bank and PNC. His fintech and consulting career has included firms like Outsource Management Group, where he served as President; Strategic Resource Management as EVP of Sales; and at BSG Financial Group of Louisville, Ky., where he served as President and doubled the company’s revenues and facilitated the successful sale of the business to Florida-based, Velocity Solutions, LLC under his leadership. Harper serves as president of the Association for Financial Technology (AFT) and has been a member of various banking associations, including the Financial Managers Society. He serves on the executive advisory council at James Madison University’s College of Business, where he received his bachelor’s degree in accounting.
About FI Works
FI Works® provides a complete sales and marketing software solution for financial institutions. It includes advanced predictive modeling of extensive customer, market, and prospect data to drive smarter campaigns that target customers with the greatest propensity to buy. No other solution provides this kind of intelligent targeting that fills front-line work queues with leads that drive such a high success rate. Bankers love FI Works because the easy-to-use workflows, scorecards, and dashboards show them exactly what to work on every day to grow revenue and customer relationships while tracking their performance against goals.