Signature Bank of Georgia Selects FI Works for Sales and Marketing

Signature Bank of Georgia Selects FI Works for Sales and Marketing

LITTLE ROCK, AR – (December 15, 2021) – FI Works is pleased to announce its new partnership with Signature Bank of Georgia.

Signature Bank has chosen the FI Works platform for data analytics, marketing automation, and sales & service (CRM) tools.

“We are thrilled about this new opportunity to work with Signature Bank to help them serve their community,” said Keith Henkel, FI Works CEO. “Signature is truly focused on the individualized needs of their clients and we are thankful that they chose FI Works to help them with this mission.”

“Until FI Works, it had been an exhausting search trying to find the right CRM and analytics solution for our bank. There’s so many options, and many come with a cost prohibitive set up price, along with the added a la carte suite of products. It’s an affordable solution for our team, and I’m excited to experience every aspect this system provides in targeting prospects and deepening relationships with our clients. We are very fortunate to have found FI Works. I am impressed by the ease of the system and appreciate it being a bank-specific platform. FI Works understands the needs of a consumers and small businesses, and I feel very confident it will be the perfect solution for our distinctly different boutique banking environment.”

Signature Bank will leverage FI Works’ data-driven capabilities like predictive analytics, intelligent targeting, and CRM to reach the right customer with the right product at the right time. Additionally, they will be able to track and monitor progress across the bank with advanced reporting tools so they can optimize branch performance. Work queues, scorecards, and dashboards will help them drive higher-performance sales and marketing.

About FI Works

FI Works®️ provides a complete sales and marketing software solution for financial institutions. It includes advanced predictive modeling of extensive customer, market, and prospect data to drive smarter campaigns that target customers with the greatest propensity to buy. No other solution provides this kind of intelligent targeting that fills front-line work queues with leads that drive such a high success rate. Bankers love FI Works because the easy-to-use workflows, scorecards, and dashboards show them exactly what to work on every day to grow revenue and customer relationships while tracking their performance against goals.

About Signature Bank of Georgia

Established in 2005, Signature Bank of Georgia is the only locally owned and operated community bank headquartered within Sandy Springs, Georgia, one of the most affluent communities in the country. The bank offers a full range of business and consumer deposit products and loans in the metropolitan Atlanta area and is a preferred lender with the Small Business Administration. Giving back to the community is an integral part of the bank’s mission. Signature Bank of Georgia is located at 6065 Roswell Road, between Hammond and Hilderbrand Drives. For more information, visit the bank’s websites at or