Pushing savings accounts to customers that can benefit from them is a win-win proposition. This bank wanted to develop a campaign that would provide bankers with a good reason to reach out to their customers and generate new balances from one of the cheapest sources of funds.
FI Works collaborated with this high-performance community bank to make certain it maximized the savings account funding potential of its current customers while taking the opportunity to expand on customer loyalty. It was critical to ensure the campaign only focused on the customers that would most benefit from adding a savings account and making it a personal-touch experience.
Since this campaign was driven out to the branch channel (no email or direct mail involved) it was able to be set up in a day. Identifying highly qualified customers that would benefit from a savings account provided daily calling work queues at the push of a button for each branch banker. The details of the campaign are outlined below: