LITTLE ROCK, AR – (June 15, 2021) – FI Works is very happy to announce a new partnership with First Option Bank of Osawatomie, Kansas.
First Option Bank has selected the FI Works platform for data integration and analytics, marketing automation, and sales & service (CRM) tools.
“First Option Bank is doing a lot of wonderful things in their community”, stated FI Works CEO, Keith Henkel. “We are thrilled about this new partnership and have thoroughly enjoyed working with this incredible team. First Option is focused on leveraging the power of data to drive their business forward and we love helping them accomplish that”.
“We are excited about the possibilities that FI Works offers First Option Bank. Their unique platform combines the best of an MCIF with a CRM.” said Mallory Vaugh, Director of Marketing. “Their user-friendly interface offers reporting systems that show useful insights about our organization and current customers, which allow for better targeted marketing campaigns. Those marketing efforts can not only be easily tracked but are complimented with the CRM functionality for our frontline employees. FI Works will help us grow mutually beneficial relationships in the communities we serve.”
First Option Bank will utilize FI Works’ data-driven CRM and targeted marketing to grow customer relationships and market better to prospects. FI Works will also provide them with all the tools they need for improved sales and marketing in one convenient location.
About FI Works
FI Works™ provides a complete sales and marketing software solution for financial institutions. It includes advanced predictive modeling of extensive customer, market and prospect data to drive smarter campaigns that target customers with the greatest propensity to buy. No other solution provides this kind of intelligent targeting that fills front-line work queues with leads that drive such a high success rate. Bankers love FI Works because the easy-to-use workflows, scorecards, and dashboards show them exactly what to work on every day to grow revenue and customer relationships while tracking their performance against goals.
About First Option Bank
First Option Bank has proudly served communities in Kansas and Missouri since 1923. They are a full-service bank based in Osawatomie, Kansas that is committed to earning customer loyalty through community support and friendly, personalized service.