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So far in this series we have uncovered how proper data management can make your data count, how to utilize that data to deliver what your customers need with intelligent targeting, and how to turn data insights into action with smarter marketing campaigns. This is the final article in a four-part series covering the ways…
We return to our series on key growth initiatives for community financial institutions with a new article on the benefits of smarter campaign management. In our first installment, we detailed data management, and how important it is for a financial institution to properly manage their plethora of data. Then we tackled data analytics and what…
Demo day! Read about our participation in the second ICBA ThinkTECH Accelerator, a program designed to drive innovation in the community banking sector.
Community credit unions are at the heart of our society and have been known to lend a helping hand, but because of the economic hit from COVID-19, they may be struggling to keep up, or uncertain of specific ways they can help. Although times are difficult, community credit unions are in a great position to…
Community financial institutions are at the heart of our society and have been known to lend a helping hand, but because of the economic hit from COVID-19, they may be struggling to keep up, or uncertain of specific ways they can help. Although times are difficult, these institutions are in a great position to help…
Netflix and Amazon use targeting to anticipate needs and now consumers expect that personalization everywhere – including their bank. How can banks adopt this successful strategy? Have you ever received personalized TV or movie recommendations from Netflix or product suggestions from Amazon? If you answered yes to either of these, you have been the subject…
I’m from a small community in Tennessee. My dad was on a board of directors at a local bank, so as a kid I spent a lot of time at the branch. I grew up being part of communities like that, and loved it.